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About 4Endurance
4Endurance is a sports nutrition brand dedicated to helping athletes fuel efficiently, stay hydrated, recover faster, and perform at their best through every phase of training and competition.
Their range includes science-backed, high-quality products such as energy gels, isotonic drinks, energy bars, electrolytes, VO₂ max boosters, and recovery formulas, all developed with elite performance and real athlete feedback in mind.
By controlling production and selling directly to customers, 4Endurance delivers top-tier endurance nutrition at accessible prices.
Challenge: Scattered sales & inventory data across 10+ stores
To manage sales and supply chain, 4Endurance used a mix of Shopify reporting, third-party apps, and internal spreadsheets.
While workable, this setup created some limitations
- Sales data had to be reviewed store by store, making it difficult to see the full picture
- Google Sheets required heavy manual upkeep and were difficult to adapt once configured
- Supply chain workflows were largely manual
As the brand ventured into new markets and expanded across more fulfillment locations, these processes became harder to maintain.
As Žiga Fritz Kunc, General Manager at 4Endurance, noted: “We decided that it’s time. Time to start using a better platform.”
Why 4Endurance chose Prediko
To unify multi-store data and move beyond spreadsheets and informal processes, 4Endurance turned to Prediko as a central app to support inventory tracking, reordering decisions, and supply chain planning across stores and fulfillment locations.
As Žiga explained, “The main idea was to get a supply chain platform.”
Early conversations with Prediko’s team gave 4Endurance confidence that the platform could scale alongside its evolving operations.
Solution: End-to-end app for multi-store supply chain management
With Prediko in place, 4Endurance moved towards more structured supply chain management and saw the following early wins.
1. Consolidated cross-store sales reporting
Instead of reviewing each Shopify store separately, Prediko allowed 4Endurance to view unified sales data across all stores through its reports, while still filtering by store, product type, or other dimensions.
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This immediately reduced the need to monitor each store individually and made it easier to spot trends across the business. “Prediko is really, really good at combining this data and then being able to separate it,” added Žiga.
2. Sell-Through Rate Report to inform restocking decisions
Prediko’s Sell-Through Rate Report helps the 4Endurance team understand how much inventory is sold over a given period and supports restocking decisions.
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The intuitiveness of Prediko’s reports also contributed to early adoption beyond operations, particularly within marketing. “Many people in marketing started to appreciate the reports because they’re really easy to use and very useful,” shared Žiga.
So if the sell-through rate is low, the SKU health shows overstock, enabling the marketing team to proactively run promotions and bring in demand.
And if the sell-through rate is high, the product risks stockouts, allowing the operations team to confidently reorder based on Prediko’s recommendations.
This way, Prediko turns sell-through insights into decisive, cross-team action.
3. Bonus win: Improved internal data structure
Beyond reporting and visibility, implementing Prediko helped 4Endurance reveal gaps in its internal data structure, particularly around how products were segmented across stores.
“By starting to use Prediko, we realized we need to tighten our internal structure,” Žiga said.
Introducing clearer product types and a more consistent data structure made it easier for teams to analyze products and highlighted the importance of maintaining clean, standardized data across the business.
“Once you have a clean data structure, complex analytics becomes easier to manage,” he added.
By rolling out Prediko, 4Endurance has taken a meaningful step towards bringing structure and clarity to a complex, multi-store operation that rarely fits neatly into spreadsheets or store-by-store reporting.
Start a 14-day free trial with Prediko and see how it is built for multi-store complexity.
